In the second part of the morning session of the UnlikeUs conference Dylan Wittkower gave is presentation. His research focuses on the sociological appraisal of the social graph invoked by social media. He noted several phenomena ranging from the marketing of products to friends within social media (in order to win a prize) to the real focus of his talk, the methods that are used to construct and expose identity see:
"Wittkower also discusses four main strategies of identity construction on the spectrum of proactive, reactive, unitary and divergent. An untidy identity – found at the corner of proactive and divergent – relies on the actions of others, such as tagging, in the making of an individual’s online preseence. A spectacular identity – proactive and unitary- draws on Guy Debord’s notion of the spectacle. It is an experience of the Self as a thing, protecting itself outwardly and ridden with interpassivity and simulacrazation. A distributed identity – reactive and divergent – is constructed on the walls of others, on group pages or on fan pages. A lurking identity – reactive and unitary – does just that: lurks aroud the Web and takes no further action. Wittkower believes that some of these strategies will resolve into more meaningful forms of interaction. Whereas friendertainment might lead to teleboredom, asking the network may very likely lead to fruitful conversation."
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