Wednesday, 24 February 2010

CACI The Home of Demographics

I had an interesting conversation with CACI today about using Landscape-Portrait content within their own marketing strategy. Obviously this would require consent from participants and it does feel inappropriate and slightly unnerving. Landscape-Portrait was conceived as a critique of market driven demographics, however I always imagined the the outcome of the project, perhaps the legacy of the work, would be an online resource/artwork that would sit next to commercial services offered by companies using acorn data; such as UpMyStreet.

What is more interesting is the idea of a seperate project, which uses the sampling tools developed by Landscape-Portrait and creates a project directly for CACI. I'm thinking here of an artist in residence type of opportunity; It would be interesting to have an artist working alongside statisticians in the creation of public data, "who ever designs the data defines the public" .

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